Bonus: Best and Worst Brand Launches
Intro
The launch tactics of a rebrand can make or break the success of the change. In this bonus episode, host Blake Howard and Brand New’s Armin Vit have a casual nerding-out as they each share their best and worst rebrand launch examples.
(Listen On)
Might we suggest
Twitter vs. X
RISE
Are Script Logos Dead?
U.S. Army
LG
Formula 1
Glassdoor
Minecraft
Nokia
Bolt
Baskin-Robbins
Going
City of Florence
Visa
Kraft Mac & Cheese
Zapier
Instacart
Bonus: Naming Wins and Fails
Bugatti
Sprite
M&Ms
PBS
Why Sports Rebrand Are So Hard
US Open
CVS Health
London 2012
Maker's Mark
Uber
Bonus: Best and Worst Brand Launches
Sweetgreen
Carnegie Hall
Tripadvisor
Kia
Spindrift
Pearl Milling Opinion
Starbucks
Fiverr
Mastercard
Southwest
Burger King
Loom
ACLU
GoDaddy
Warner Bros.
Dropbox
Dunkin'
Airbnb
Mailchimp
Pepsi
