Matchstic Radically Relevant

Formula 1

Episode:
Season 5, Episode 2
Runtime:
49 Minutes
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Intro

Once F1 was acquired by a mass media company in 2017, they faced a crossroads that many legacy brands face: How can they honor their storied past while attracting a new, more global audience? In our most requested episode yet, we’re zooming in on verbal identity with Mike Reed, Co-Founder and Executive Creative Director of Reed Words, in the driver’s seat.

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PBS

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