Matchstic Radically Relevant

U.S. Army

Episode:
Season 5, Episode 4
Runtime:
49 Minutes
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Intro

You thought your clients were tough? Try having a branch of the military as a client. To combat their brand and recruitment challenges, the U.S. Army enlisted the help of Siegel+Gale, a partner within Team DDB. Matt Egan, Managing Director, Strategy and Jason Miller, Creative Director at Siegel+Gale, share how they handled an intimidating room full of generals to deliver the Army’s 2023 rebrand.

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