 
			
Loom
 
					
	
Intro
2020 was the year of unprecedented change. Remote and distributed work became the norm more than ever, and Loom decided they were in need of a visual identity to reflect their vision of being fully user-centered.
(Listen On)
Might we suggest
 
			
 
			
Twitter vs. X
 
			
 
			
RISE
 
			
Are Script Logos Dead?
 
			
U.S. Army
 
			
LG
 
			
Formula 1
 
			
Glassdoor
 
			
Minecraft
 
			
Nokia
 
			
Bolt
 
			
Baskin-Robbins
 
			
Going
 
			
City of Florence
 
			
Visa
 
			
Kraft Mac & Cheese
 
			
Zapier
 
			
Instacart
 
			
Bonus: Naming Wins and Fails
 
			
Bugatti
 
			
Sprite
 
			
M&Ms
 
			
PBS
 
			
Why Sports Rebrand Are So Hard
 
			
US Open
 
			
CVS Health
 
			
London 2012
 
			
Maker's Mark
 
			
Uber
 
			
Bonus: Best and Worst Brand Launches
 
			
Sweetgreen
 
			
Carnegie Hall
 
			
Tripadvisor
 
			
Kia
 
			
Spindrift
 
			
Pearl Milling Opinion
 
			
Starbucks
 
			
Fiverr
 
			
Mastercard
 
			
Southwest
 
			
Burger King
 
			
 
			
Loom
 
			
ACLU
 
			
GoDaddy
 
			
Warner Bros.
 
			
Dropbox
 
			
Dunkin'
 
			
Airbnb
 
			
Mailchimp
 
			
Pepsi
