Intro
As one of the largest technology companies in the world, Google’s influence has no limits. Their 2015 rebrand launch was a massive, carefully detailed effort to orchestrate a rollout of over 10,000 branded assets with the flip of a switch. In this week’s episode, we catch a glimpse of the behind-the-scenes muscle for this mighty change as we talk to Jonathan Lee, one of the in-house designers leading the effort.
(Listen On)
Might we suggest
Twitter vs. X
RISE
Are Script Logos Dead?
U.S. Army
LG
Formula 1
Glassdoor
Minecraft
Nokia
Bolt
Baskin-Robbins
Going
City of Florence
Visa
Kraft Mac & Cheese
Zapier
Instacart
Bonus: Naming Wins and Fails
Bugatti
Sprite
M&Ms
PBS
Why Sports Rebrand Are So Hard
US Open
CVS Health
London 2012
Maker's Mark
Uber
Bonus: Best and Worst Brand Launches
Sweetgreen
Carnegie Hall
Tripadvisor
Kia
Spindrift
Pearl Milling Opinion
Starbucks
Fiverr
Mastercard
Southwest
Burger King
Loom
ACLU
GoDaddy
Warner Bros.
Dropbox
Dunkin'
Airbnb
Mailchimp
Pepsi