CVS Health

Intro

With business booming and its national footprint expanding like wildfire, CVS seemingly had it all. But the pharmacy giant wanted to make a more meaningful impact on the future of health, from removing all tobacco products from its shelves to solidifying its name (switching from CVS Caremark to CVS Health). In this episode, Siegel+Gale co-CEO and Chief Creative Officer Howard Belk explains how his agency helped CVS unify four service brands under one foundational identity, without losing its heart for health and people.