Matchstic Radically Relevant
Episode:
Season 3, Episode 10
Runtime:
46 Minutes
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Intro

There aren’t many automotive brands mightier than Bugatti. So when the manufacturer of multi-million dollar supercars handed the keys to the brand over to Head of Strategy Linda Marquardt, Associate Creative Director Juan Barrios, and their team at Interbrand, it was a big moment. In this episode, A Change of Brand uncovers what it’s like to rebrand the incomparable and pitch a product most people don’t expect they’ll ever be able to afford.

(Listen On)

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