Matchstic Radically Relevant

Reddit

Episode:
Season 5, Episode 7
Runtime:
46 Minutes
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Intro

With its rising success and a cult-like following, Reddit had ambitions of enhancing its global presence. But would their desire for change push too far for fans? And would their beloved mascot, Snoo, become a casualty? Natasha Jen, Partner at Pentagram, demonstrates how it’s possible for a quirky brand to grow up while still keeping its charm.

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