Matchstic Radically Relevant
Episode:
Season 5, Episode 9
Runtime:
33 Minutes
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Intro

When EA Sports and FIFA parted ways over financial disagreements in 2023, there was just one minor problem: the popular soccer video game’s brand was entirely wrapped up in the FIFA name. Nils Leonard, Co-Founder of Uncommon Creative Studio, shares how he and his team approached creating a FIFA-less brand that honored the video game’s 30-year legacy while positioning the brand to thrive for another 30 years and beyond. But would the new brand play well under pressure?

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