Matchstic Radically Relevant

Southwest

Episode:
Season 2, Episode 1
Runtime:
42 Minutes
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Intro

Southwest is a much-beloved brand, but in 2014 a heart-felt rebrand process caused some turbulence inside the largest domestic air carrier. Rodney Abbot, Senior Partner at Lippincott, lead the process and gives us a first-hand account.

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LG

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PBS

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