Matchstic Radically Relevant

Spindrift

Episode:
Season 2, Episode 6
Runtime:
33 Minutes
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Intro

Today Spindrift is one of the largest independent sparkling water brands, but in 2016 that wasn’t so. How did they break away and grow beyond niche specialty stores? Adam Renfree and Adam Nathanson, founders of brand design firm Colony, led the work and share how their packaging redesign helped crack open new opportunities for the beverage brand.

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