
Tripadvisor

Intro
Just like traveling, the creative process can be an adventure where not every journey is the same. TripAdvisor's 2020 refresh is no exception, and Matt van Leeuwen of Mother Design serves as our tour guide for this Change of Brand that veered off the beaten path. Matt led the work, which had plenty of twists and turns but ultimately resulted in a delightful update to TripAdvisor's dated, 20-year-old brand.
(Listen On)
Might we suggest


Twitter vs. X


RISE

Are Script Logos Dead?

U.S. Army

LG

Formula 1

Glassdoor

Minecraft

Nokia

Bolt

Baskin-Robbins

Going

City of Florence

Visa

Kraft Mac & Cheese

Zapier

Instacart

Bonus: Naming Wins and Fails

Bugatti

Sprite

M&Ms

PBS

Why Sports Rebrand Are So Hard

US Open

CVS Health

London 2012

Maker's Mark

Uber

Bonus: Best and Worst Brand Launches

Sweetgreen

Carnegie Hall

Tripadvisor

Kia

Spindrift

Pearl Milling Opinion

Starbucks

Fiverr

Mastercard

Southwest

Burger King


Loom

ACLU

GoDaddy

Warner Bros.

Dropbox

Dunkin'

Airbnb

Mailchimp

Pepsi
