Matchstic Radically Relevant

Uber

Episode:
Season 3, Episode 1
Runtime:
46 Minutes
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Intro

From a logo emulating its sleek black cars to an abstract representation of “bits and atoms,” Uber’s brand identity has taken a few detours over the years. We catch up with Amanda Munilla, strategy lead at Wolff Olins, to get the inside track on how the global branding agency created the latest and most enduring rebrand for the rideshare company.

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