Matchstic Radically Relevant

Maker's Mark

Episode:
Season 3, Episode 2
Runtime:
47 Minutes
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Intro

Although its identity wasn’t on the rocks, iconic bourbon brand Maker’s Mark needed a play to better connect with the Millennial crowd. We spoke with Creative Director Jared Britton at branding firm Turner Duckworth, who worked directly with the distillery founder’s grandson to refresh a brand that’s been untouched since 1958.

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