Mailchimp
Intro
Mailchimp started with email marketing for small businesses. Then focusing on the needs of the small businesses, they made their service free after a few years. After some time they decided to expand their offering to “all things marketing” for that same group of small business owners. At that turning point in the history of their company they decided it was time for a rebrand.
(Listen On)
Might we suggest
Twitter vs. X
RISE
Are Script Logos Dead?
U.S. Army
LG
Formula 1
Glassdoor
Minecraft
Nokia
Bolt
Baskin-Robbins
Going
City of Florence
Visa
Kraft Mac & Cheese
Zapier
Instacart
Bonus: Naming Wins and Fails
Bugatti
Sprite
M&Ms
PBS
Why Sports Rebrand Are So Hard
US Open
CVS Health
London 2012
Maker's Mark
Uber
Bonus: Best and Worst Brand Launches
Sweetgreen
Carnegie Hall
Tripadvisor
Kia
Spindrift
Pearl Milling Opinion
Starbucks
Fiverr
Mastercard
Southwest
Burger King
Loom
ACLU
GoDaddy
Warner Bros.
Dropbox
Dunkin'
Airbnb
Mailchimp
Pepsi