Minecraft

Intro

As a highly successful and ever expanding company, the Minecraft brand began spawning major inconsistencies as it was built over time; brick by brick. But in 2022, they released a brand update that tidied up the logo system and individual identities for their ever growing amount of sub-brands, extensions and products. Harry Elonen, Senior Brand Manager for Minecraft at Mojang Studios, shares with us how he and his team regained control by refining the master design system.